Current:Home > ContactTiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -Edge Finance Strategies
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
View
Date:2025-04-19 01:48:44
After nearly three decades, Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (4436)
Related
- Louvre will undergo expansion and restoration project, Macron says
- State trial underway for man sentenced to 30 years in attack against Nancy Pelosi’s husband
- Black men who were asked to leave a flight sue American Airlines, claiming racial discrimination
- Why Teen Mom's Mackenzie McKee Says Fiancé Khesanio Hall Is 100 Percent My Person
- Pregnant Kylie Kelce Shares Hilarious Question Her Daughter Asked Jason Kelce Amid Rising Fame
- Quality early education can be expensive or hard to find. Home visits bring it to more families
- Illinois General Assembly OKs $53.1B state budget, but it takes all night
- Missouri mom went to police station after killing her 2 young children, sheriff says
- Scoot flight from Singapore to Wuhan turns back after 'technical issue' detected
- Job scams are among the riskiest. Here's how to avoid them
Ranking
- Behind on your annual reading goal? Books under 200 pages to read before 2024 ends
- Vermont’s Republican governor allows ghost gun bill to become law without his signature
- 2 new giant pandas are returning to Washington's National Zoo from China
- Medical pot user who lost job after drug test takes case over unemployment to Vermont Supreme Court
- Paris Hilton, Nicole Richie return for an 'Encore,' reminisce about 'The Simple Life'
- Millie Bobby Brown marries Jon Bon Jovi's son Jake Bongiovi in small family wedding
- What brought Stewart-Haas Racing to end of the line, 10 years after NASCAR championship?
- Major leaguers praise inclusion of Negro Leagues statistics into major league records
Recommendation
Selena Gomez engaged to Benny Blanco after 1 year together: 'Forever begins now'
Blake Lively Is Guilty as Sin of Having a Blast at Taylor Swift's Madrid Eras Tour Show
Boeing reaches deadline for reporting how it will fix aircraft safety and quality problems
14 pro-democracy activists convicted, 2 acquitted in Hong Kong’s biggest national security case
Juan Soto praise of Mets' future a tough sight for Yankees, but World Series goal remains
Boeing reaches deadline for reporting how it will fix aircraft safety and quality problems
Iran has even more uranium a quick step from weapons-grade, U.N. says
The art of drag is a target. With Pride Month near, performers are organizing to fight back